The Top Ecommerce Trends You Need to Know About for 2020

40% of the world’s internet users have purchased products online, which amounts to over 1 billion online buyers. And ecommerce sales within the united states alone accounted for over 11% of all retails sales within the third quarter of 2019. The ecommerce business is booming and can still grow in 2020.

But as businesses experiment and take a look at to provide consumers what they require, the web retail space is changing rapidly. If you’re trying to find ideas to boost and expand your own online retail business, cross-check here Ecommerce service provider in Bangalore explain what to expect in ecommerce trends in 2020.

1. Google is Becoming an internet Marketplace

Unless your brand is super well-known, the most of your customers are likely arriving at your website via organic or paid searches for items that your store offers. So, so as to get your products ahead of more customers, you must be optimizing for Google Shopping. this can be an especially powerful sales channel – and may be a fantastic SEO hack for online stores.

Integrating your e-commerce platform with Google Shopping will create a PLA (product listing ad) which will automatically top the SERPs on the Shopping tab when a customer searches for a product that matches up together with your store. this can be exciting news for e-commerce stores that sell niche products.

In fact, a recent case study found that Google Shopping helps increase conversions by over 17%.

Magento service provider India suggests Google Merchant Center. The setup process is pretty simple, too, you simply got to ahead to the Google Merchant Center to register and if your online store meets the ad requirements, you'll start advertising through this lucrative channel.

2. Customers are Shopping Through Social Media

Social media may be a lot over just likes, shares, and cute dog photos recently. Many social channels are turning into mini search engines of their own – and 55% of web shoppers have bought a product directly through a brand’s social post.

Lots of platforms are making it super easy for e-commerce stores to sell directly through their social pages recently with built-in embedded links. this suggests that customers can click on specific products within a post and be led on to a product page, making it far easier to increase impulse buys through online advertising. So ecommerce website designer India gives tip for you that to improve your brand awareness through Social media with us.

3. AR and VR have become More Commonplace

One of the best challenges that online stores have always faced is that the proven fact that their customers cannot see the merchandise before buying it. This makes it difficult to sell things like clothing, furniture, and other accessories that folks want to preview before purchasing.

AR and VR are helping to resolve this problem by allowing customers to virtually try products without physically touching them. Companies like Warby Parker have launched an app that uses AR so customers can try different glasses before ordering.

Amazon and Ikea also use similar technology so shoppers can test out how pieces of furniture will look in their own homes.

As an ecommerce website developer India should note of the ways in which technology is revolutionizing the customer experience and consider investing in these digital systems.

4. Customizable Products are an enormous Hit

Personalization goes to travel to subsequent level with products that are entirely customized for the individual. Many online stores are taking advantage of interactive content – like quizzes and surveys – to create entirely customized products that cater to every individual’s needs or preferences.

One area where this trend is specifically prevalent is in health and wellness. Stores like Curology and Gainful create totally customized product lines supported the individual’s health needs and goals, while brands like Native use an interactive quiz to make a custom scent profile that folks can purchase as a deodorant or body wash.

5. Flexible Payment Options for large Purchases

If your store’s products tend to range on the foremost expensive side, it will be hard to convert new customers just because they view that purchase as more of a risky investment. One e-commerce trend which will help to combat this is often offering flexible payment options through systems like Afterpay, Final, and Affirm.

These services automatically break down large purchases into smaller equal payments over the course of several months – making large purchases a touch easier to swallow. In fact, retailers that provide Afterpay specifically have seen conversion rates increase anywhere between 20% to 30%.

6. Companies and Consumers are getting More Environmentally Mindful

Caring about the world isn’t only for tree huggers or Millennials anymore. Most consumers currently are much more conscious about their environmental impact, and that they want to support businesses that do their best to scale back carbon footprints.

87% of consumers agreed that they might be more likely to shop for a product from a brand that offered a social or environmental benefit – giving companies yet one more reason to travel green.

Many e-commerce brands do their best to scale back shipping waste by using recycled or biodegradable materials – like packing peanuts that dissolve in water. Some businesses are becoming super creative here – like Banish Skin Care which sends products wrapped in branded socks (rather than bubble wrap) to scale back waste.

7. Brands Supporting Social Values and Environmental Efforts

Today’s consumers are more aware of how their shopping habits affect the globe at large, and they’re choosing to place their dollars behind sustainable products and makes dedicated to social causes and environmental efforts altogether aspects of their operations.

Companies can engage in these types of activities during a sort of ways, from employing local workers and using renewable resources to supporting social causes or donating some of their profits to charitable causes.

For example, diamond company Brilliant Earth uses recycled precious metals and donates 5% of its net profits to charities that assist communities where it operates.

Trends may come and go, but to compete within the ever-changing space of online retail, it’s important for ecommerce businesses to concentrate to them.

While not everything that works for one business will necessarily work for yours, consider why an exact trend is starting. Is it improving consumers’ shopping experience? Is it resulting in more conversions? Is it increasing the amount of repeat customers?

Just because a trend isn’t an honest suitable your brand doesn’t mean there’s not a core best practice at the basis of it which will translate to your unique ecommerce business.