Website Design Mistakes to Avoid Right Now
Website
design mistakes can hurt your efforts. To avoid that situation, in today’s post
we will not only have a look at why web design matters but also go over nine
common web design blunders and how to avoid them.
Here e-commerce
website designer mention 10 mistakes for you to avoid when putting your
website together:
1. Out dated
business information
If you make
the mistake of not keeping your business information up-to-date on your website
then you could miss out on a lot of potential visitors and customers. Not
having contact information at all can hurt your rankings on search engines, but
having contact information that matches your who is information can actually
give your search rankings a boost.
When
customers look at you contact/business information they expect it to be correct
and if they contact an email address that is no longer in use or call a number
that no longer belongs to your business, or even go to an address that your business
no longer occupies, they are going to get frustrated and most likely not use
your services or visit your website again. Avoid the mistake of using
out-of-date business information and your visitors will thank you for it.
2. Too much
text
A giant wall
of text can scare readers away. Most people on the Internet want their answers
fast and they don’t want to have to search through long paragraphs to get them.
That’s not to say you can’t have in-depth articles, but you need to break up
the text with smaller paragraphs, headlines, and images where applicable.
3. Bad
images
Having bad
images on your website can be a huge mistake and cost you visitors, customers,
and overall search ranking. Images can be very beneficial to your website, but
they can also cause a lot of problems. If you don’t optimize your images and
resize them they can cause your website to slow down and lower your search
ranking. You’ll want to avoid bad images on your website at all costs if you want
to see consistent viewers on your website.
4. Being too
“salesy”
Aggressive
salespeople can often ruin the shopping experience and push possible customers
away. Well, that same effect can happen on your website if you are consistently
pushing your products on visitors. That’s not to say, don’t advertise at all on
your website, but you should have content that is informative or interesting
and isn’t just a sales pitch for your products.The more valuable content you
have that visitors want to read, the more accepting they will be of your sales
pitches.
5. Slow load
times
Just under
half of the people on the Internet expect a website to load in 2 seconds or
less and are ready to leave a website if it takes any longer. Patience is not
something you can expect of users on the Internet, so you better do what you
can to speed up your website. You’ll want to do is take advantage of CDNs
(Content Delivery Networks), remove unnecessary plugins, and use browser
caching.
6. No call
to action
No matter
what kind of content you are posting there should always be some kind of call
to action.
I know, I
know, “Didn’t you just say not to be too salesly”? Yes, and I stand by that,
but a call to action doesn’t necessarily have to be about selling a product to
people. A call to action is all about bringing people back to your website.
7. Posting
non-relevant content
Internet
users can be some of the most skittish audiences around. If you post something
that somebody doesn’t like or isn’t interested in, they might stop coming to
your website. Don’t be scared of losing some readers, as this is just a way of
life in the online world. The important thing is to create content that will
bring more visitors to your website.
8. Not
marketing your content
Having the
most impressive piece of content is useless if nobody sees it. When you have
something new on your website, whether it be products, articles, news, you’ll
want to make sure that people know about it. One of the best ways you can do
this is through social media.
You should
also use some online tools like Google Analytics or HubSpot to help you figure
out what keywords and content will get the most hits on search engines.
9.
Inconsistency in website design
Bad website
design can scare visitors away. Keep your website design clean and consistent.
The design
of your website is how people will initially judge the credibility of your
website. Bad website design can actually hurt your Internet Marketing and your
overall rankings in search engines.
10. No
social media integration
Make sure
you give readers the chance to share your work by incorporating social media
widgets.
Not giving
users the opportunity to use their favorite social media platforms to share
your content and products is a big mistake many companies make on their
websites. Whether you have a news website, eCommerce shop, or any other kind of
website, you should always have an option to share your content.
Mistakes are
a part of life, what is important is avoiding them where you can and fixing
them when they happen. E-commerce
website development and design services in Bangalore build ecommerce website design, you are sure
to not only have visitors stay but also return to your website.
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