Digital Marketing Strategies to concentrate on During COVID-19

The outbreak COVID-19, caused by the novel coronavirus, has an incredible impact on countries, communities, and businesses worldwide. During now, it’s important to remain calm, safe and explore all options for your business.

We’re aiming to discuss the various digital marketing strategies that you simply can concentrate on during this COVID-10 outbreak, including:

1. Google My Business

2. Customer Service and Reputation Management

3. Commonly asked Questions

4. Pivoting your Budget

5. Google Ads Campaigns

6. Social Media

Stay Safe

First things first, keep yourself, your family, employees, and customers safe:

• Wash your hands with soap and water for a minimum of 20 seconds
• Avoid touching your faces, especially your eyes, nose, and mouth with unwashed hands
• Use hand sanitizer (with a minimum of 60% alcohol) if soap and water is unavailable
• Avoid close contact with people that are sick
• Stay home if you're unwell
• Cover your cough or sneeze with a tissue or the within of your elbow
• Clean and disinfect frequently-used surfaces.

Digital Marketing Strategies for Businesses suffering from Coronavirus

These are precarious times; everyone seems to be anxious, but the worst thing you'll do is drop everything out of sheer panic, including your digital marketing strategy. Maintaining your search engine marketing can assist you continue creating revenue, which is particularly important during potential economic downtimes.

Here are some digital marketing strategies given by website agency in USA to assist your SEO, and your business:

1. Update your Google My Business

Whether your business has closed during this era or remains open, it’s imperative that you simply update your Google My Business profile. Google has announced that Maps will display if a business is temporarily closed.

Currently, the only way to mark your business as temporarily closed is to contact Google My Business Support. However, CEO, Sundar Pichai said, “In the coming days, we’ll make it possible for businesses to easily mark themselves as ‘temporarily closed’ using Google My Business.”

Google is actively telling businesses to update their Google My Business listing, especially if they’ve been suffering from COVID-19. Google has released information on the way to update business information during a bid to supply customers with the foremost accurate information.

2. Concentrate on Customer Service and Reputation Management

Brands like Facebook, as mentioned above, are creating content hubs to stay customers informed. What are you able to do? Small to medium businesses can utilize blogs to make content relevant to their industry or maybe as a way to update their customers on the measures being taken at their business.

Now is the time to make and supply your customers with informative content. Reassure customers and allow them to know what you’re doing to assist them.

3. Answer commonly asked Questions

People are using Google quite ever. e-store developer in California suggests that make sure that your website content answers the questions that searchers are trying to find, whether that’s to visualize if you’re open or stocking certain products.

By having the answers to those questions — and adding FAQ schema to the pages they’re on — you've got a chance to seem higher within the search engine results page (SERP), which successively , can increase your traffic and click-through-rate (CTR.)

4. Be Prepared to Pivot your Budget

Buyer behaviour is definitely close to change tons over ensuing few weeks and months, so you want to be able to pivot your budget to react to those changes, whether that’s within the amount you’re spending on PPC or the keywords you're targeting. this is often especially important for businesses that use traditional marketing methods, like print advertising and event marketing. now's the time to pivot to online advertising — every dollar counts.

Spend your budget wisely, especially if it can have a measurable short-term impact on your business. And, if you'll afford it, invest during a long-term plan and utilize agencies for marketing strategies.

5. Create a Google Ads Campaign

As mentioned within the above points, it’s imperative that you simply let customers know if you're still open during this point . If you’re worried that you’re not getting the message across, a method to try to to so is by creating a Google Ads campaign. this is often the most effective way to reach customers who will buy quickly.

You can also use the likes of Facebook Ads to succeed in your audience on social media.

As we will expect a drop by demand certainly products and services, now's the time to use online advertising to form a push with discounts and support your sales team. Of course, looking on your product/service, you’ll got to be mindful of a possible disruption to stock and delivery.

6. Utilize Social Media

Similar to Google My Business, use your social media channels to stay your customers up-to-date along with your business. you'll create posts letting customers know if you’re open or not; if you’re taking online orders or offering remove only, or just if you’re keeping yourself and your employees safe. Generally, just being active online is inspired.

Instagram recently launched a “Stay Home” sticker for Instagram Stories during a bid to encourage social distancing during the COVID-19 outbreak. Furthermore, profiles that use this sticker in their Stories get pulled into a brand new group Story, only for that sticker. It’s an honest way to get ahead of your followers during now with key messaging associated with your business operations.

In Conclusion

Obviously, this is often a scary time, but you would like to believe the future effects that this might wear your business if you stop all of your marketing efforts.

Professional website developer in USA encourage you to remain active online, answer your customer’s queries and allow them to know that you’re still there — that this is often temporary.

We will get through this together. Stay safe.