How to create an ideal Website Redesign Project Plan for Your Client

Redesigning a web site isn’t easy, and it’s a sophisticated process. There are many reasons that you simply could also be considering to try to it: If you would like to draw in more traffic to a web site and generate more leads, highlight contents or change your goals for solutions, you may consider a web site redesign. A well-organized website redesign project plan will prevent from this daunting task.

According to Stanford University, 75% of individuals judge the credibility of a business supported the planning of its website. An ideal website redesign project plan is that the key which will carry you and your clients to success.

Difficult to navigate or unpractical website designs can negatively affect your client’s search ranking. You would like to leave the outdated website behind and appearance for methods to make the most effective brand authority with a simple to navigate, engaging experience for browsers.

Maybe your client’s website hasn’t enough functionality or flexibility to fulfill today’s web design standards. Web developer in USA if your client’s website is older than 4 years, redesigning with the newest technology should be considered to stay it up-to-date. Additionally, it's dependent on time and money.

Keep in mind, the redesign doesn’t mean re-branding. A web site redesign project plan involves many items. As a project manager, it’s important to not miss anything.

You need to form your planning before time if you would like this project to achieve success. Setting parameters for this project and defining desired outcomes are your next step.

This guide given by online store developer in USA will assist you to construct an ideal website redesign project plan for your client:

Analyze the present website and define your goals

Before you begin a project, you ought to analyze the present website and specialize in the goals of the organization. How the present site is performing? Which areas need improvement? you'll check the common number of website visits and leads per month, monthly bounce rate, monthly time spent on the web site , top performing keywords by traffic and lead generation, the entire number of inbound links by domain and sales per month, etc.

After you’ve identified what metrics to specialize in in your website redesign project plan, start crafting a web site that meets your goals. Your main aim should be adding value to the business. You must also keep a watch on the competitors and their performance.

By using SEMrush, Expona, Screamingfrog or similar tools you'll analyze your client’s website and compare it to its competitors.

Business and marketing goals will be

Increasing sales

Earning new 100 customers

Generating 50 backlinks monthly

Reducing customer service requests

Increasing leads generated by the web site

Decreasing bounce rate or improving the typical time spent on the web site

Pick the proper stakeholders for your project team

In order to stay the method focused, you would like to possess a team of stakeholders who shares a similar values and goals are relevant to the project. We advise you to stay your core team fewer than 6 people from different departments and different skill sets.

It will make the decision-making process easy. You’ll build a team of an ingenious, UX & UI designer, content manager, and few executives. If you don’t want to fall behind the schedule, attempt to convince executives to attend business-critical meetings.

Review your existing content

Content remains king and therefore the biggest contributor to your search engine ranking. Your website redesign project plan must include taking inventory of the present content.

Check the foremost traffic generated current pages, redesigned sites, inbound links, your most searched keywords, primary function of your website and choose whether this piece of content will add value to your redesigned website. Then you'll decide whether reserve it or scrape it.

Try to transfer premium, highly desirable content in your redesigned website and scrap the outdated, poorly written ones. Content is one among your most precious assets and it’s a path to attach you along with your customers. If you would like to possess search engine supremacy, you would like to concentrate to content quality.

Optimize your site for mapping

The attention span for visitors is restricted to 5-7 seconds. During this little time, they plan to explore or leave your website. So you would like a simple and informative site to provide an honest user experience. Your website can have eye-catching visuals, and compelling content to draw in people but visitors need a sitemap to know where to go next.

A site map shows how visitors move through your website and creates a relationship between pages and components of your site. Google takes this information and forms an opinion about how each element of your website works. Make your call to action and navigation buttons visible, order sub-pages clearly and produce clarity to each corner of your website.

Website agency in California has delivered a good project for his or her client. Prioritizing the user’s needs and featuring a custom-built map search, the new site is redesigned to draw in home buyers from across the planet with its stunning scenery and galvanizing content. The result feels like a versatile and comprehensive brand that was implemented across every physical and digital touch-point during a client’s customer journey.

Take user experience as a priority

You can keep your visitors longer on your website with the good user experience. If you engage them, they’ll want to explore more. Smooth navigation, clear direction, inspiring content and alluring calls to action, you'll increase your conversion rates. Remember, the longer they stay, they more likely to become leads. With a regular appearance, inspiring imagery, personalized content and on-the-go logging option you'll create an almost perfect user experience for your visitors.

Budgeting

Website redesign and development budgets vary to the client’s needs and goals. The pricing is essentially time vs. cost like all other service-based business. When you’re creating pricing for your clients, anticipate their needs vs. the quantity of your time it'll take you to execute it. You’ll perceive an execution time and determine an hourly rate.