5 SEO Tips and Tricks Anyone Can Do
Search engine optimization can seem difficult, but even beginners can utilize easy SEO tips and tricks to increase their page rankings on search engine result pages. From improving elements of their webpages to signing up for powerful SEO services provider analytics platforms, beginners can simply use the same techniques and tools as SEO experts.
Here are five SEO tips and tricks anyone can do:
1. Analysis Keywords and Competitors
Keyword analysis is important to understanding your site’s SEO and your competitors’, but luckily, you do not have to be an SEO to know which keywords to use. Use free tools like SEM Rush to analysis you’re current and potential keywords related products and SMO services, your audience’s topics of interest or other aspects of SEO. While there's a limit on free keyword searches per day, SEM Rush is useful to check keyword stats like the amount of monthly searches for targeted keywords and a rating of the competition for phrases. You can view a list of related keywords for phrases you’re searching for to get content ideas.
Additionally, SEM experts use tools like SEM Rush to analysis their competitors. Use the feature Domain vs. Domain by entering your site’s domain and any of your competitors’. Choose the keyword type you want to analysis like organic keywords and you’ll see a side by side comparison of these sites by keyword, position on search engine result pages and more. By knowing how you stack up against the competition, you'll drive your inbound marketing and content strategy to get ahead of other brands.
2. Use Keywords in the most important elements of a Page
Known as on-page SEO, optimizing specific elements of your webpage is key to boosting your page rankings. Focus on enhancing your on-page SEO for page parts including:
H1, H2, H3, etc. tags
Text to links to pages within your website
Ensure you use your chosen keywords in the above aspects of your most high-ranking pages to signal to search engines that your content is relevant to these keyword searches. One way to avoid the guesswork out of optimizing on-page SEO, some tools provide recommendations for using keywords in these page elements.
3. Automate Your Social Media Posts
Automation is another way SEO experts make their lives easier. For social media, they frequently schedule posts in advance to continue to be on their followers’ radar and carry on with engagement.
In Facebook, go to the publishing Tools tab and under Posts in the sidebar, you can view your regular Posts. Click on the create button to post messages, photos and video.
4. Monitor Performance with an SEO Analytics Platform
Whether your inbound marketing strategy focuses on on-page SEO or social media marketing, an SEO analytics platform can keep track of your marketing plan’s current performance and outcomes.
A free yet comprehensive SEO analytics platform even beginners can use is Google Analytics. This tool breaks down features into categories like Behavior and Acquisition to know where your traffic is coming from, the amount of traffic you’re receiving and which of your pages are the most popular. For example, under Acquisition, you can view the number of visits from organic sources like search engine result pages, social media networks or different sources.
As you explore all the features SEO analytics platforms have to offer, you can monitor key trends in traffic visits and which pages draw the most traffic so you can refine your inbound marketing strategy and focus on your highest revenue- and traffic-driving pages.
5. Check the number of outside Sites Linking to Your Pages
Your external links are a big factor in whether your pages rank on the first page of Google or hidden under your competitors’ search results. Naturally, pages that are linked the most by outside sites are viewed by search engines as the most relevant and necessary in digital marketing service Bangalore.
To determine the popularity of your pages by the number of external links, sign up for tools like Ahrefs, which provides you results for domains based on the quantity of links to your website and whether sites are authoritative. It’s not enough to get the most links to your website. Your website should also earn the links of websites that are respected and have high authority in their field or niche.