Importance Tips for E-Commerce Website Development
E-commerce is a very competitive field because your rival is no more than a click away. If a customer doesn’t like your website, he simply looks for another e-commerce website to shop for product from. If you want to gain more customers and attract attention, you want to make sure that your website is as usable and as customer-friendly as possible with eCommerce web development services Bangalore.
It doesn’t matter if your prices are very low or you have the best products in the market because if customers get confused navigating your website, reaching a planned target will be difficult. Usability means you have to create the buying process as quick and as simple as possible. The following tips will let you create a more usable e-commerce website that may create higher conversion rates.
1. Responsive Design
The use of mobile devices to access websites is regularly growing, and e-Commerce sales are a large portion of this traffic. In fact, statistics show that over one fourth of e-Commerce sales are created via mobile. This implies that it's unbelievably important to make sure your e-Commerce website is optimized for mobile, providing the best experience for users no matter what device they're using to access your website.
Implementing Responsive design to create website accessible and usable on each device is important for the success of an e-Commerce site. The CMS is an especially powerful tool for e-Commerce sites, and e-Commerce is designed to automatically implement responsive design. Other CMS platforms can utilize responsive design, but they require extra configuration. But whatever platform you use, you’ll need to be sure you keep mobile users in mind for each aspect of the site, from basic navigation to checkout and payment, since this ever-growing group of users can’t be ignored in eCommerce development company Bangalore.
2. Support Guest Checkouts
Companies with e-Commerce sites need to require users to make an account in order to make a purchase, since this allows for follow-up communication that encourages future sales, also as tracking customers’ demographic information to analyze sales. However, it’s important to remember that nobody wants to go through the process of creating an account in order to shop for a product. Repeat customers can wish to register and get the benefits of having an account, like saving their information for future purchases and receiving notifications about future sales, but it’s still a good idea to provide an option for people who just want to make a one-time order.
3. Site Search is Important
Statistics show that 30 minutes of visitors to e-Commerce sites use search to find the products they're looking for, so it’s important to make sure the search functionality is available and simple to use. In addition, it’s a good idea to utilize options like autocomplete to help users find popular products or items related to their searches.
Faceted search is another important way to help users find products. This functionality permits them to narrow their search in a variety of ways, including by department, size, price range, manufacturer, etc. Providing this functionality gives users more power to search out what they need, letting them limit their searches to exactly what they're looking for.
4. Security is Essential
All e-Commerce sites should support SSL to encrypt information that needs to remain secure. This can be true for credit card and payment information, but also any customer information like address, phone number, email, etc. Customers have an expectation that their personal information can remain secure when they make a purchase online, so ensuring that SSL is implemented isn't just a good idea, but something that's absolutely essential for ensuring that your customers trust that their information can stay secure. Security is required to meet PCI compliance for any business which accepts credit card payments eCommerce website development Bangalore.
5. Optimize Site Performance
If your website is slow, you’re probably to lose customers. Statistics show that 400th of users can abandon a website that takes more than 3 seconds to load. This can be true for mobile users, who are often multi-tasking as they access websites and are more likely to move on to something else if a website is just too slow. In order to keep from losing customers because of slow load times, you’ll want to make sure your website is optimized to run as quickly as possible.