Ecommerce Development Trends for 2018
2017 was an amazing year for
e-commerce business. New technology emerging towards the end of 2016 flourished
this year and took stable hold throughout the online retail world, with
trendsetters paving the way for the future.
There are some trends that
answered questions we had about 2017 at the end of last year. Technologies and
best practices had already evolved most, but there was no possible way to know
if they'd be passing fads or technologies to stay for the long run for ecommerce Development Company.
The Move towards Mobile
Ever since mobile browsing
overtook computer browsing in 2016, mobile optimization has been a huge topic
in the ecommerce business. Why would that happen? If people are browsing on
mobile, why aren't they buying on mobile too?
What we’re actually seeing is the
rise of the multichannel customer, who can browse across devices before
deciding to buy. So even if mobile conversions aren’t as high as your mobile
browsing, understand that it'd be because your customers are using their
mobiles to choose which of your products they want to buy.
However, if your overall
conversion rate starts to take a dive, there could be a problem with your
mobile checkout optimization. This trend isn’t limited to the electronic
experience either. According to Google, 42nd of customers will research via
mobile whereas in a brick-and-mortar store. Even this year, Google declared
that it might be changing their algorithm to prefer mobile-friendly sites,
which will be coming quickly in 2018 & 2019.
If over a third of your page
visits are via mobile (and chances are, that’s a lot higher), having your store
optimized from landing page to confirmation for mobile users isn't a choice,
it’s necessary.
Try to create a seamless
experience from mobile to computer. Your website should be responsive and your
overall look and feel should be consistent over multiple devices and screens.
Make sure that your mobile navigation and checkout are user-friendly and
lightning quick in ecommerce website design.
The User-Generated Content Takeover
User-generated content (or UGC)
is one of the most valuable pieces of content you have access to. Not only does
it provide you with real feedback on your store and products, but it’s fresh
content that you simply don’t have to create.
You know who loves fresh content?
Google’s search algorithms.
In 2018, UGC will be more
important than ever before with the increase of multichannel customers. Social
sharing of your products makes friends and family of your customers that much
more likely to trust your website, and a customer is 97 more probably to buy after
having interacted with UGC.
User-generated content isn’t
limited to social shares. a huge part of UGC is reviews left on your website or
external sites regarding your store and products. Reviews boost your SEO and
provide rich snippets in Google search, creating your products stand out even
more.
Provide a scrolling carousel on
your website with your customer’s photos, reviews, and thoughts regarding your
product. Not only is it a powerful statement about how many people love your
products, it will be very useful.
In an industry that’s becoming
more and more competitive by the day, your ecommerce store can’t afford to slip
beyond the edge. Staying relevant by providing new ways for your customer to
interact with your store is the best way to keep them coming back in E-Commerce Websites designing company inBangalore.
We think these ecommerce trends
above all are the most important in 2018, and even in the last quarter of 2017.
Keeping up with them isn’t about to the subject with reference to doing what’s
new and shiny; it’s about how these trends can best translate into added value
for your customers. And clearly, the best way to understand if these trends are
affecting your website is to keep up on your Google data and analytics.
I am reading your post from the earliest starting point, it was so fascinating to read.Thanks for sharing.Keep in update. Ecommerce Service Provider
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