4 Things Your Website is Missing
Having a website must for small businesses these days. If you don’t have a website yet to market your product or services, you are missing out on the essential “pull” traffic that Google search and others provide. However, many companies do have a website but are missing some essential elements when they come to Severity Design to make updates or changes. Here listed the top 4 things your current website is most likely missing:
Google has recently updated their search results to penalize websites that are not mobile friendly. The use of smart phones are increasing monthly, so as more and more people are using their smart phones to search, you must have a mobile version of your website otherwise you will not even be found. Make sure your website design is “responsive”. This means that the website is coded to figure out what type of device it is being displayed on and will resize the page appropriately. A mobile version also has large enough navigation and clear business location and phone number details.
Search Engine Optimization
Despite all the talk about the importance of SEO, many business websites still are buried in search results never to be found. Some of the important factors are like on page optimization (local NAP, keywords in titles and domain authority), External signals (NAP consistency in other places, quality backlinks), Blogging, etc., which are attribute to getting found on Google If your website doesn’t have keywords littered throughout the site, quality backlinks or a blog, you’re not likely to be found.
Clear Call to Action
Now that someone is at your website, what do you want them to do? So many websites forget or leave this important action off the table. You have about 5 seconds to gain the attention of a website viewer and get them to do something on your website. This could be a quick contact form with a button that says “Contact Us Today” or a phone button with “Call Now”. Take some time and think through what you want the user to do? Why are they there in the first place? Do not miss this potential conversion for your website. On mobile sites your CTA (Call To Action) must be clickable or tappable.
You’ve probably heard the phrase “CONTENT IS KING” by now. It still rings true to doing business on the internet and a blog is the way to publish relevant, valuable articles that your visitors may find interesting. The average consumer is savvier today and are more likely to educate themselves before they buy. Provide them the answers to the questions they seek in your blog. You could also use your blog as a FAQ section of your website or a customer service tool. Save yourself the time in answering commonly asked questions in this valuable section of your website.