Advantages of Magento in E-Commerce Business



Being in to an eCommerce business means that strategizing and managing lots of things. Doing this can be tough if the foundation isn't strong. Nowadays business owners are looking for better platforms for their eCommerce websites as sturdy foundation. This would ensure the goal of catering their customers in a faster, efficient and productive way.

Charged with this challenge and expectation of businessmen, developers are taking help of Magento eCommerce development to create better performing eCommerce websites. Being an open source licensing type, it can be downloaded by any developer. After which any innovative tweak can be used to get a unique result as demanded by the clients. Here are 9 advantages of Magento:

§  Features

Magneto comes with the characteristics facilitating layered navigation, advanced search, wish lists, favorites, product comparisons, multi store feature, email list, classified products and content management system for static pages as well as SEO performance. Features of an e-commerce website are the foundations delivering user experience and customer satisfaction and as far as Magento is being talked regarding it's excelling during this job.

§  SEO Edge

Magento SEO has solved multiple problems by facilitating better optimization of e-commerce website. Page traffic, duplicate content, landing page, indexing are efficiently managed for a website developed on Magento.

§  Developers Friendly

With the growth in business, websites also have to be changed consequently. And with Magento developersfind it easier to update content, add pages to the website and link pages to the sub or main navigation, thus saving considerable amount of time.

§  Carting

Magento shopping cart development helps customers to follow the step-by-step process for purchasing the desired product. Moreover to offer customers multiple choices, a business will select from almost fifty payment gateways to integrate with its Magento eCommerce website.

§  Multiple Store Management

Before Magento, managing multiple stores from single administrative panel was either cumbersome or inconvenient. However, now with Magento each store can be set up distinctly with its unique product catalog. Running and managing online business 24-7 has become stress-free through many such advantages.

§  Google Services with Magento

The platform has proven itself better in efficiency and performance by shaking hands with the search engine giant Google. Many services of Google like Google Analytics, Google Checkout and Google Base can be used with Magento. It thus facilitates in tracking traffic, uploading content and processing orders placed by customers. As a consequence, businesses can come up with better strategies to attract more of their target audience.

§  On Mobile

In the mobile era, Magento Mobile will establish a fulfilling brand experience for consumers who use their smart phones and mobile devices to connect anytime and anywhere.

§  Coding

Coding in Magento isn't considered complex, because the core coding will be conveniently integrated with the third party coding. Each core code and third party code are clearly defined in Magento, permitting websites to draw bests of both. Further it is not disrupted by extensions and add-ons of future upgrades. Many businesses have switched to Magento for this reason as well.

§  Additional Components

All Magento versions need one or the other plugins and add-ons to inculcate every need of a business. While developing an eCommerce website. Adding is well facilitated because the platform continues to grow and mature without disrupting the current settings. This also helps in introducing timely changes among website.

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