Advantages of Magento in E-Commerce Business
Being in to an eCommerce business
means that strategizing and managing lots of things. Doing this can be tough if
the foundation isn't strong. Nowadays business owners are looking for better
platforms for their eCommerce websites as sturdy foundation. This would ensure
the goal of catering their customers in a faster, efficient and productive way.
Charged with this challenge and
expectation of businessmen, developers are taking help of Magento eCommerce
development to create better performing eCommerce websites. Being an open
source licensing type, it can be downloaded by any developer. After which any
innovative tweak can be used to get a unique result as demanded by the clients.
Here are 9 advantages of Magento:
§ Features
Magneto comes with the
characteristics facilitating layered navigation, advanced search, wish lists,
favorites, product comparisons, multi store feature, email list, classified
products and content management system for static pages as well as SEO
performance. Features of an e-commerce website are the foundations delivering
user experience and customer satisfaction and as far as Magento is being talked
regarding it's excelling during this job.
§ SEO Edge
Magento SEO has solved multiple
problems by facilitating better optimization of e-commerce website. Page
traffic, duplicate content, landing page, indexing are efficiently managed for
a website developed on Magento.
§ Developers Friendly
With the growth in business,
websites also have to be changed consequently. And with Magento developersfind it easier to update content, add pages to the website and link pages to
the sub or main navigation, thus saving considerable amount of time.
§ Carting
Magento shopping cart development
helps customers to follow the step-by-step process for purchasing the desired
product. Moreover to offer customers multiple choices, a business will select
from almost fifty payment gateways to integrate with its Magento eCommerce
website.
§ Multiple Store Management
Before Magento, managing multiple
stores from single administrative panel was either cumbersome or inconvenient.
However, now with Magento each store can be set up distinctly with its unique
product catalog. Running and managing online business 24-7 has become
stress-free through many such advantages.
§ Google Services with Magento
The platform has proven itself
better in efficiency and performance by shaking hands with the search engine
giant Google. Many services of Google like Google Analytics, Google Checkout
and Google Base can be used with Magento. It thus facilitates in tracking
traffic, uploading content and processing orders placed by customers. As a
consequence, businesses can come up with better strategies to attract more of
their target audience.
§ On Mobile
In the mobile era, Magento Mobile
will establish a fulfilling brand experience for consumers who use their smart
phones and mobile devices to connect anytime and anywhere.
§ Coding
Coding in Magento isn't
considered complex, because the core coding will be conveniently integrated
with the third party coding. Each core code and third party code are clearly
defined in Magento, permitting websites to draw bests of both. Further it is
not disrupted by extensions and add-ons of future upgrades. Many businesses
have switched to Magento for this reason as well.
§ Additional Components
All Magento versions need one or
the other plugins and add-ons to inculcate every need of a business. While
developing an eCommerce website. Adding is well facilitated because the
platform continues to grow and mature without disrupting the current settings.
This also helps in introducing timely changes among website.
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