Why Website Design is Important?

It can be hard to understand exactly why businesses pay so much for web design work. After all, as long as you have a functional website, it can’t matter that much what it looks like, right?

Unfortunately, this simply isn’t the case. Web design is one of the most important aspects of your online presence. This doesn’t necessarily mean you need to pay exorbitant amount of cash for top-tier designers, however rather that you simply need to find a style of web design that works for your business. We’ve put together a few of the reasons why web design is so critical to online success to help you better understand the importance of working with a skilled web design agency.

Navigation and Usability

This might be the most important reason to invest in quality web design.

Sure, your website might be packed with information, but can users actually find what they’re looking for? Users judge your website within mere seconds of arriving on it. If it’s at confusing, chaotic, or cluttered, all they have to do is hit the “back” button and navigate directly to a competitor’s website.

A good rule of thumb is for your navigation to be as intuitive as possible. Customer attention spans are short, and if it takes too long to figure out how to get to the contact page, you might as well consider them a lost lead.

Consistency and Coherency

People like consistency, especially online. If every one of your pages looks different, uses different fonts, and is laid out differently, many users will move on to the next option.

Any website that’s even mildly successful uses the same set of format, style, and typeface guidelines that serve as the backbone for all pages. This ensures a sense of consistency as users navigate through your website, and makes the entire experience more coherent and streamlined.

One of the underlying goals of web design is to minimize distractions on your website, because even the slightest discrepancy or inconsistency can result in a lost lead.

Search Engine Optimization (SEO)

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.

Aside from how content is published on your website, certain web design components can directly affect SEO in and of themselves. Web design may be difficult to understand if you’re not familiar with how it works, however to put it simply, your code has to be SEO-friendly.


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