Web Designing Trends in 2018
We do what we can to stay looking good, because let’s face it, at least when it comes to first impressions, appearances matter.
Your website is no different. As the face of your brand, your website is the first thing that many people notice about your business. Whether you like it or not, people will make judgments on your business based on the way that your website looks. Does it look sloppy and cluttered? Sleek and professional?
Just like clothing trends, web design trends are always evolving. What was a fantastic web design in 2010 will probably look outdated and tired in 2017. Just like your own physical appearance, your website requires a bit of upkeep to stay looking good.
And that’s where this blog post comes in. Let’s find out the latest web design trends that will continue to dominate the web in 2018. Here’s what they are:
1. Use of Only One Font
Once upon a time (okay maybe not that long ago), web designs would consist of two to three different fonts. Nowadays, designers tend to prefer to use just a single font throughout the entire site—but in different ways.
2. More Graphic Illustrations
Say goodbye to cheesy Shutter stock photos. These days, websites are all about custom designs. Brands are creating their own illustrations to express their personalities and communicate with their website visitors.
This is why creating a “simple” design is generally a lot easier said than done. Oftentimes, the simpler the design is, the more you end up spending. It’s not easy to create a design that’s simple, aesthetically pleasing and still doesn’t distract the user.
3. Video & Animation
Storytelling is a huge part of modern-day marketing. And what better way for a brand to tell their story than through animation? For that reason, static visuals are out and animation is in.
Many (if not most) brands are now using some form of animation on their homepage. Product-based brands can use animation to showcase their products; service-based brands can use simple videos to walk their visitors through the steps of how to use their software; and experience-based brands can use videos to tell stories that captivate their viewers.
Animation helps to jump-start engagement and immediately draw users into the site. It’s incredibly powerful because it makes visitors feel as if they are actually there.
4. Bold and Dramatic Typography
While some brands are letting visuals and animation do all of the talking, other brands are taking an opposite approach and putting their font at center stage. 2018 will see a greater emphasis on bold and dramatic typography. In other words, font with a bit of personality. Many brands are choosing to tell their story through typography alone.