6 Tips to Developing E-Commerce Site
E-commerce is a terribly competitive field because your rival is no more than a click away. If a customer doesn’t like your website, he simply looks for other e-commerce website to shop for products from. If you want to gain more customers and attract attention, you would like to create certain that your website is as usable and as customer-friendly as possible.
It doesn’t matter if your costs are very low or you have the best product in the market because if customers get confused navigating your website, reaching a preset target can be difficult.
Usability means you have got to create the shopping for process as fast and as simple as possible. The following tips can help you to create a more usable e-commerce website that may create higher conversion rates.
Call to Action & Sign-up Buttons
Avoid long sign-up forms which take a few pages or so before visitors can successfully register to your website. As an e-commerce website, you don’t really need to know their address, what kind of work they are doing, etc. an easy email address and a password are just all you need. That being said, never underestimate call-to-action buttons as this help in building higher conversion rates and improving website usability. Create these call-to-action buttons stand out.
You need to consider the button size, color, font, wording and positioning. It has to be very clear and in a color which will stand out from your website background. Moreover, local language should be taken into consideration, so use IP delivery to serve custom versions of your call-to-action button supported the customer’s location.
Buying without the need to Register
Online buyers hate the most is that the long and tedious sign-up process before finalizing a purchase. What if you go about permitting guest users to checkout products without the need to register, then ask them later if they want to register, to create the next purchase on your website easier? This type of method is known to increase sales, improve customer retention, and reduce cart abandonment.
If you're still looking for inspiration for registration materials, look into this collection of beautiful examples of Login and Registration Forms.
Search functionality helps customers to search out what they're looking for, creating their shopping experience more satisfying than frustrating. Who would want to go from one page to other, read the description of each product you have got in your online store, simply to search out what they're looking for these days?
This is extremely suggested for an e-commerce website that contains a large variety of products sold, and if it's added with category refinement, the search method are going to be even quicker, permitting customers to search what they're looking for.
No e-commerce website is complete without proper content management and personal detail security. Shoppers should feel assured in shopping for products at your e-commerce website, therefore you need to assure them that your website could be a reputable site that has options to protect the privacy of your customers. Get a trust certificate like Hacker Safe or VeriSign and an updated SSL certificate to create client trust and provide better shopping security.
Suggest related items
You have to suggest related items. For example, when customer is shopping for a laptop, so suggest related items like batteries, headphones, accessories, etc. It not only help save the customer’s time but also helps increase revenue and customer retention on your e-commerce website.
Customers hate agreeing to the price of a product only to find out that it's going to cost them two more when it's time to share their credit card details. Ensure that you simply show prices, taxes, shipping charges, discounts early, so customers know the final total they'll be forking out.
If you present your customers with lots of unexplained prices, they'll more likely to abandon their purchase, and even worse, their trust in your website are going to be broken.